The Variables Co.


Digital Strategy for growing businesses




I use the internet to connect organizations with people -- online and IRL. My unique approach leverages depth of experience from two decades as a web application specialist serving dozens of industries, is bolstered by a toolkit of project enablement methods, and employs money-saving, low-code integrations that allow businesses to work smarter, faster, and better - with limited technical skills required for maintenance.

I have worked with organizations like Government of Canada, City of Toronto, eHealth Ontario, Ernst & Young, and countless small to medium sized businesses to help them realize the art of the possible and plan accordingly.

- Les Lakewood, The Variables Co.




Areas of


01 Digital Adoption Strategy

02 Digital Marketing strategy

03 Web Application Strategy

If you get a chance to work with Les take it He can communicate as both a developer and a strategist an invaluable addition to any team where delivery is a priority
Thomas Hoy UX Design Lead at Employment and Social Development Canada