Digital Strategists

We create meaningful change

Award-winning business leadership combined with decades of technical excellence. We're not here to build websites—we're here to solve problems.

Fort Erie, Ontario
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01

What We Do

Digital Strategy & Discovery

Before we write a single line of code, we ask the right questions. Our discovery process aligns your business goals with actionable technical strategy.

  • Strategic Planning Sessions
  • User Research & Analysis
  • Technical Architecture
  • Competitive Analysis

Design & Development

From pixel-perfect interfaces to robust backend systems, we build digital products that are beautiful, functional, and built to scale.

  • UI/UX Design
  • Web & Mobile Development
  • E-commerce Solutions
  • API Integration

Product Support & Maintenance

We don't disappear after launch. Our ongoing support ensures your digital products continue to perform and evolve with your business.

  • Technical Support
  • Performance Optimization
  • Security Updates
  • Feature Enhancement
02

Our Approach

We believe the best work happens when strategy and execution are inseparable. Every line of code should serve a purpose. Every design decision should solve a problem.

Ask First, Build Second

Discovery isn't a checkbox. It's where transformation begins. We invest time understanding your business, users, and goals before proposing solutions.

Partnership Over Projects

We're not vendors—we're collaborators. Success means alignment between your vision and our execution, from kickoff through launch and beyond.

Built to Last

Quick fixes don't cut it. We architect systems that scale, code that's maintainable, and designs that age gracefully.

20+
Years Combined Experience
100+
Projects Delivered
Problems Solved
03

Selected Work

Branding

Little Red Coffee

Launch package for coffee shop startup: branding, POS, e-commerce

E-commerce Branding Startup
WordPress

John Howard Society Ontario

Prison Visitation Guide: PDF to searchable web application

WordPress Accessibility
Security

Circular Materials

Rescue mission: Securing compromised site from 17K daily bot attacks

Security CloudFlare
Support

GOCACTUS Design Inc.

Agency support: Managing legacy portfolio during business transition

WordPress Hosting
Career Archive

20 Years of Digital Craftsmanship

Explore our complete career archive featuring projects, technologies, and nearly two decades of software development—from early WordPress platforms to modern web applications.

Projects
Technologies
Years

The Variables team became an extension of our agency, managing our legacy portfolio seamlessly during our business transition. Their technical expertise and client communication skills gave us confidence to evolve our focus without compromising service quality.

Ian Fleming
CEO, GOCACTUS Design Inc.
04

Start a Conversation

Have a project in mind? Facing a digital challenge? Let's talk about how we can create meaningful change together.

Email
info@thevariables.com
Location
46 Queen St., Fort Erie, ON